Mobile advertising targets Emergency Room patients for personal injury lawyers


In 2018, the digital marketing company Tell All Digital began marketing technology to personal injury law firms to enable them to send mobile ads to patients they know are waiting for treatment in an emergency room and for up to a month afterwards. The technology relies on geofencing, a technique for targeting people in a specific location using a phone ID derived from wi-fi, cell data, or GPS apps. Under the US Health Information Portability and Accountability Act, this type of targeting is not illegal.
Writer: Bobby Allen
Publication: NPR

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