Uber

In February 2018 Uber and the city of Cincinnati, Ohio announced the Cincinnati Mobility Lab, a three-year-partnership that will allow the city and the surrounding area in northern Kentucky to use Uber data for transport planning. Cincinnati, like many cities, is anxious to identify the impact of

Widespread controversy resulted when users discovered in April 2017 that the little-known data company Slice Intelligence was passing anonymised data derived from scanning users' email inboxes to the ride-hailing company Uber. The story illustrates both the power of anonymous data and the complex

In 2015, a data leak apparently linked to the new Uber partner app exposed the personal information of hundreds of drivers, including their Social Security numbers, scanned drivers' licences, tax forms, and other documents. The information was likely to have been available for at least a few hours

Uber has closely studied how dynamic pricing functions and when it's acceptable to users. One discovery is that round numbers signal haste and sloppiness where riders appear to believe that more precise numbers (for example, 2.1 instead of 2) have been carefully worked out by an algorithm. The

In 2017, Uber began a programme experimenting with using psychology and social science insights to influence when, where, and how long its drivers work. Among other techniques, Uber auto-loaded the next fare to encourage the driver equivalent of binge TV-watching; reminded drivers when they're close

In 2017, the New York Times discovered that Uber had a secret internal programme known as "Greyball", which used data collected from the Uber app and other techniques to identify and bar regulators and officials from using its service. As the company expanded into new areas, its standard practice

For some months in 2017, in one of a series of high-risk missteps, Uber violated Apple's privacy guidelines by tagging and identifying iPhones even after their users had deleted Uber's app. When Apple discovered the deception, CEO Tim Cook told Uber CEO Travis Kalanick to cease the practice or face