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Content type: News & Analysis
PI is collaborating with The Carter Center election observation mission in the run up to and after Myanmar's national election on November 8th. The Carter Center is a US based NGO that has been invited to observe 111 elections in 39 countries since 1989. It has maintained a presence in Myanmar since 2013 when it's office was established in Yangon, and carried out long term observation for the 2015 election as well as 2020. The international election observer mission (IEOM) assesses the…
Content type: Examples
Less than a week before the election, the Democratic Party reported that Facebook's social media advertising systems had prevented the campaign from running some ads, allegedly resulting in the loss of more than $500,000 in potential campaign donations.
According to Facebook, the flaws resulted from a change in its political ads policy for the final week of the campaign. The policy change was intended to prevent political advertisers from uploading new ads in the week…
Content type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content type: News & Analysis
Privacy International (PI) welcomes today's report from the UK Information Commissioner's Office (ICO) into three credit reference agencies (CRAs) which also operate as data brokers for direct marketing purposes. As a result, the ICO has ordered the credit reference agency Experian to make fundamental changes to how it handles people's personal data within its offline direct marketing services.
It is a long overdue enforcement action against Experian.…
Content type: Advocacy
Privacy International responded to a call for submissions by the UK Committee on Standards in Public Life ahead of their electoral regulation review.
This submission follows our recommendations on challenging data exploitation in the online political campaigning ecosystem, and suggests avenues for the Electoral Commission to adapt its regulatory powers to address the resulting privacy challenges, as well as public concerns about data-driven election campaigning.
Content type: Video
The incorporation of new technologies to electoral processes is a phenomenon with a global and exponential growth. Despite its benefits, online campaigning is not without challenges, and can pose threats to transparency and equity in electoral competition. Given the role of elections as foundational pillars of the democratic system and a key gateway for the exercise of fundamental civil rights, these implications must be assessed with care and through specific tools.
We at PI, together…
Content type: Advocacy
The entire election cycle is increasingly data dependent. This is particularly the case with political campaigns which are ever more digital and data driven. This campaign environment presents novel challenges due to the scale and range of data available together with the multiplicity, complexity and speed of profiling and targeting techniques. All of this is characterised by its opacity and lack of accountability. Existing legal frameworks designed to curtail this exploitation often also fall…
Content type: News & Analysis
Last week, Facebook announced that it would allow voters in the United States to opt out of seeing social issue, electoral or political ads from candidates in their Facebook and Instagram feeds.
Whilst Facebook’s attempt to increase the agency of users during the election period is commendable, the binary choice left to voters to either see political ads or not see them at all is a limited and short-sighted one.
Real transparency concerns are still unaddressed
Whilst Facebook…
Content type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…
Content type: Case Study
The run up to Kenya’s 2017 elections was extremely tense. Kenya has a history of violently fought elections and there was fear this election would be no different. It was in this tense environment, that companies like Cambridge Analytica and Harris Media – and their digital offerings - got involved in the election campaigns.
Cambridge Analytica’s business model is by now familiar, they compiled a huge amount of data points, often through illegal means, to create profiles on individuals –…
Content type: News & Analysis
Political campaigns around the world have turned into sophisticated data operations. They rely on data- your data- to facilitate a number of decisions: where to hold rallies, which States or constituencies to focus resources on, which campaign messages to focus on in which area, and how to target supporters, undecided voters, and non-supporters.
While data driven political campaigns are not new, the granularity of data available and the potential power to sway or suppress voters through that…
Content type: Long Read
This review is based on information in the public domain, primarily that of the platforms themselves. It is not exhaustive and this field moves with speed - however, it aims to offer a snapshot of approaches and practices.
TikTok
TikTok is a short-form video app (owned by ByteDance) which allows advertising and sponsored content. Two thirds of TikTok’s over 113 million users (are reportedly aged 16-24) and it was the second most downloaded app in 2019, beaten only by WhatsApp’s 849…
Content type: Advocacy
In order to ensure free and fair elections, it is essential that there be safeguards and protections applied to prevent the exploitation of personal data. It is important that those with responsibilities for protecting our data be transparent in order to ensure that there are effective safeguards in place, and civil society plays an important role in holding them accountable.
At Privacy International we developed the attached questions to help obtain information from bodies/authorities…
Content type: Explainer
Television offers some of the earliest instances of digital marketing. The majority of television channels rely on commercials and advertisements to maintain their operations. For the past 75 years, TV adverts have been passive transmissions broadcast to viewers, the demographics of the channels audience guiding the kinds of products and services shown during commercial breaks and intermissions. With the changes in the way individuals are now consuming content however, broadcasters are trying…