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Content type: Advocacy
Today, Privacy International has filed complaints against seven data brokers (Acxiom, Oracle), ad-tech companies (Criteo, Quantcast, Tapad), and credit referencing agencies (Equifax, Experian) with data protection authorities in France, Ireland, and the UK.
It’s been more than five months since the EU’s General Data Protection Regulation (GDPR) came into effect. Fundamentally, the GDPR strengthens rights of individuals with regard to the protection of their data, imposes more…
Content type: Long Read
It’s 15:10 pm on April 18, 2018. I’m in the Privacy International office, reading a news story on the use of facial recognition in Thailand. On April 20, at 21:10, I clicked on a CNN Money Exclusive on my phone. At 11:45 on May 11, 2018, I read a story on USA Today about Facebook knowing when teen users are feeling insecure.
How do I know all of this? Because I asked an advertising company called Quantcast for all of the data they have about me.
Most people will have never heard of…
Content type: News & Analysis
This post was written by PI Policy Officer Lucy Purdon.
In 1956, US Presidential hopeful Adlai Stevenson remarked that the hardest part of any political campaign is how to win without proving you are unworthy of winning. Political campaigning has always been a messy affair and now the online space is where elections are truly won and lost. Highly targeted campaign messages and adverts flood online searches and social media feeds. Click, share, repeat; this is what political engagement looks…
Content type: Examples
In 2016, researchers discovered that the personalisation built into online advertising platforms such as Facebook is making it easy to invisibly bypass anti-discrimination laws regarding housing and employment. Under the US Fair Housing Act, it would be illegal for ads to explicitly state a preference based on race, colour, religion, gender, disability, or familial status. Despite this, some policies - such as giving preference to people who already this - work to ensure that white…