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Content type: Long Read
IntroductionIn early October this year, Google announced its AI Overviews would now have ads. AI companies have been exploring ways to monetise their AI tools to compensate for their eye watering costs, and advertising seems to be a part of many of these plans. Microsoft have even rolled out an entire Advertising API for its AI chat tools.As AI becomes a focal point of consumer tech, the next host of the AdTech expansion regime could well be the most popular of these AI tools: AI chatbots.…
Content type: Long Read
IntroductionData about our health reveals some of the most sensitive, intimate - and potentially embarrassing - information about who we are. Confidentiality is, and has always been, at the very heart of medical ethics. People need to be able to trust their doctors, nurses and other healthcare providers so that they are not afraid to tell them something important about their health for fear of shame, judgement or social exclusion.It’s no surprise then that data protection regimes around…
Content type: Case Study
Your phone is the ideal profit tool for data brokers and advertisers: it's always in your pocket and can be used both as a means of collecting information and serving you ads based on that information. But how does this data collection happen through your apps?
Most, if not all, apps on our phones use Software Development Kits (SDKs). SDKs themselves are not trackers, but they are the means through which most tracking through mobile apps occurs. These kits are provided by third parties and…
Content type: Long Read
Now more than ever with a global pandemic happening, our lives are being shaped by our interaction with the digital world. Work meetings on Zoom followed by Skype with family before a quick run with your favourite running app and a Google search for your next meal: technologies and services offer us a lot and greatly improve our daily lives. But what's the real cost of these tools we rely on so much?
A lot of these companies, especially those offering free services, collect data about you. It…
Content type: Press release
Privacy International announces the launch of two reports as part of its work on Defending Democracy and Dissent.
The report Online Political Ads: A study of inequality in transparency standards builds on our 2019 research findings and delves into the adverse impacts of non-existent or limited transparency on democracy based on two case-studies developed by our partners InternetLab and ELSAM.
The report, Micro-Targeting in Political Campaigns,…
Content type: News & Analysis
In September 2019, PI published the report Your Mental Health for Sale. Our investigation looked into popular mental health websites and their data sharing practices.
Our findings suggest that, at the time of the research, most websites we looked at were using third party tracking for advertising purposes, sometimes relying on programmatic advertising technologies such as Real Time Bidding (RTB), sharing personal data with potentially thousands of actors. Some websites were also found sharing…