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Content type: Examples
4th December 2018
In 2018, the digital marketing company Tell All Digital began marketing technology to personal injury law firms to enable them to send mobile ads to patients they know are waiting for treatment in an emergency room and for up to a month afterwards. The technology relies on geofencing, a technique for targeting people in a specific location using a phone ID derived from wi-fi, cell data, or GPS apps. Under the US Health Information Portability and Accountability Act, this type of targeting is…
Content type: Examples
26th October 2018
In 2018, the French company Criteo formed a partnership with AgilOne to identify and link customer behaviour across multiple online and offline channels. The service is intended to make the ads consumers see more relevant, but also stop showing them ads for products they've already bought in offline stores. AgilOne provides the feed of customer data to Criteo; Criteo's platform uses the information to decide to target or suppress ads.
https://www.mediapost.com/publications/article/323465/…
Content type: Examples
16th July 2018
In 2017 the Electronic Privacy Information Center filed a complaint with the US Federal Trade Commission asking the agency to block Google's Store Sales Measurement service, which the company introduced in May at the 2017 Google Marketing Next event. Google's stated goal was to link offline sales to online ad spending. EPIC argued that the purchasing information Google collected was highly sensitive, revealing details about consumers purchases, health, and private lives, and that Google was…
Content type: Examples
5th May 2018
Princeton University's WebTap - Web Transparency and Accountability - project conducts a monthly automated census of 1 million websites to measure tracking and privacy. The census detects and measures many or most of the known privacy violations researchers have found in the past: circumvention of cookie blocking, leakage of personally identifiable information to third parties, Canvas fingerprinting, and many more. The research also examines the effect of browser privacy tools and cookie…
Content type: Examples
5th May 2018
In 2016, the US Federal Trade Coimmission issued a warning to app developers that had installed Silverpush, software that uses device microphones to listen for audio signals inaudible to the human ear that identify the television programmes they are watching. Nonetheless, similar technology continued to spread. In 2017, software from the TV data collection startup Alphonso, began to spread. As many as 1,000 gaming, messaging, and social apps using Alphonso's software, some of them aimed at…