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Content type: Long Read
28th January 2021
Now more than ever with a global pandemic happening, our lives are being shaped by our interaction with the digital world. Work meetings on Zoom followed by Skype with family before a quick run with your favourite running app and a Google search for your next meal: technologies and services offer us a lot and greatly improve our daily lives. But what's the real cost of these tools we rely on so much?
A lot of these companies, especially those offering free services, collect data about you. It…
Content type: Frequently Asked Questions
27th October 2020
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content type: Video
23rd June 2020
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to have…
Content type: Call to Action
16th June 2020
You might have read our investigation into advertisers who upload your data on Facebook and found out some companies doing the same to you. Well, you can join us and hold them accountable by sending your own Data Subject Access Request (DSAR)!
Before you get started we suggest you read our FAQ and take a look at our 7+1 tips to make the most out of your DSAR before and after.
To do so you simply need to copy the message bellow and send it to the companies that uploaded your data despite the…
Content type: Long Read
1st May 2020
Photo by Cade Roberts on Unsplash
For those of you who don't spend the most productive part of your day scanning the news for developments about data and competition, here's what has been going on in the UK since summer 2019.
Basically, the UK competition authority started an investigation into online platforms and digital advertising last summer, and issued their preliminary findings in December 2019, concluding that Facebook and Google are very powerful in the search engine and social media…
Content type: Guide step
1st May 2020
Google dominates online search. The company also owns YouTube and Android, with the latter reportedly making up nearly 75% of the global smart phone market share. PI has written about the numerous problems that come from corporate concentration and the use of data by monopolistic companies, and there are numerous examples of Google's failure to protect its users.
Below is a set of steps you can take if you wish to minimise ad targeting when using Google.
1. Go to gmail.com and sign in
Content type: Guide step
5th March 2020
uBlock Origin (not to be confused with uBlock which is a different project) is an independent and open-source ad blocker relying on a curated list of servers. It prevents your browser from connecting to these servers to serve you ads.
Note: There are many ad blockers on the market and you can test alternatives. By using an independent, open-source and free ad blocker, you are more likely to avoid products with conflicts of interest, spywares or blockers with "acceptable ads" programs. In…
Content type: Guide step
5th March 2020
uBlock Origin (que no debe confundirse con uBlock, que es un proyecto diferente) es un bloqueador de anuncios independiente y de código abierto que utiliza una lista depurada de servidores y evita que tu navegador se conecte a estos servidores y evita que tu navegador se conecte a estos servidores con el propósito mostrarte anuncios.
Nota: En el mercado hay muchos bloqueadores de anuncios y puedes ensayar alternativas. Al utilizar un bloqueador de anuncios independiente, de código abierto y…
Content type: Examples
3rd December 2017
In 2016, researchers discovered that the personalisation built into online advertising platforms such as Facebook is making it easy to invisibly bypass anti-discrimination laws regarding housing and employment. Under the US Fair Housing Act, it would be illegal for ads to explicitly state a preference based on race, colour, religion, gender, disability, or familial status. Despite this, some policies - such as giving preference to people who already this - work to ensure that white…