Ads personalisation

Ads personalisation

Ads are "personalised" when they are targeted to a specific person based on their perceived or inferred interests or characteristics. These interests and characteristics are themselves derived from previous online activity, such as visited websites or apps used.

Long Read

New research from our partners at the Centre for Internet & Society (CIS) reveals Indian health websites and apps are sharing intimate health-related data with third parties such as Facebook and Google. 

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Our 2018 complaint against French AdTech company Criteo led to a €40 million fine for failing to ensure that data subjects had provided their consent to processing, to sufficiently inform them and to enable them to exercise their rights.

Following on from our initial reaction, we answer some questions about the decision below.

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Companies selling diet programmes are using tests to lure users. Those tests encourage users to share sensitive personal data, including about their physical and mental health. But what happens to the data? We investigated to find out.

Report

A comparative research of legal frameworks governing political micro-targeting in Canada, Brazil, France, Italy, Spain and the UK.

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During summer 2020, over 2,500 people signed PI's public petition opposing the proposed Google/Fitbit merger. We sent the petition to the European Commission, who are yet to decide if the merger can proceed. The Commission responded by thanking petitioners for their concerns and cooperation, just as they opened a detailed phase 2 investigation into the merger.

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Join us on a journey to try to solve the mystery behind the advertisers who have uploaded our personal data to Facebook but with whom we've never interacted with before.