Update: Marketing, Maternity, and the data supply chain

In 2020, two weeks before the UK headed into the first nationwide lockdown, we published a podcast about a marketing company being given access to hospital maternity wards. Now, almost 2 years to the day, we're coming back to you with an update about how companies operating data broking services, as Bounty did, are causing headaches for brands using personal data for targeted advertising.




More information about how Bounty illegally exploited the data of 14 million mothers and babies: https://pvcy.org/podillegalexploitation

Sign up to our corporate exploitation email list to find out more about our work on brands and the advertising supply chain: https://pvcy.org/podsignup

Original podcast: https://privacyinternational.org/video/3787/podcast-marketing-and-maternity



Orginally Recorded 12th March 2020.

We can’t believe we’re having to say this, but the hours after giving birth are private. If you’re a parent, you may have heard of Bounty, a sales and marketing company allowed access to hospital maternity wards and approach women who have just given birth. This doesn’t happen on any other hospital ward. Can you imagine coming round from major surgery to find a stranger trying to sell you stuff? The physical invasion of privacy is bad enough, but delving into the company’s relationship with you and your baby’s personal data reveals some surprises.


Media type
Target Profile
Learn more
Related learning resources