Data brokers

In 2020, two weeks before the UK headed into the first nationwide lockdown, we published a podcast about a marketing company being given access to hospital maternity wards. Now, almost 2 years to the day, we're coming back to you with an update about how companies operating data broking services, as Bounty did, are causing headaches for brands using personal data for targeted advertising.

This week we talk to Daniel Magson, who has been campaigning to stop diet ad companies from targeting people with eating disorders, and Eva Blum-Dumontet, who wrote PI's recent report on the data collected by diet companies.

Immediately after the UK general election in December 2019, we worked with ORG to poll people about ‘data-driven political campaigning’. We found that most people oppose the use of targeted ads during elections, and oppose election spending when the source of funding is unknown.

A short video as we launch our campaign against data brokers.