Ad-tech companies track you around the internet
We filed complaints against seven companies, including the ones mentioned in this video, for wide-scale and systematic infringements of data protection law. Demand these companies delete your data!
After months of research, we filed complaints against seven of data broker companies: Acxiom, Criteo, Equifax, Experian, Oracle, Quantcast, and Tapad.
We've heard a lot about the exploitative business models of Facebook or Google, and our team was curious to see how companies that are not used to being in the spotlight would respond to people exercising their data rights. After months of research, we filed complaints against seven of these companies: Acxiom, Criteo, Equifax, Experian, Oracle, Quantcast, and Tapad.
We also wrote to these companies and requested that they delete our data. And we've made it easier for you to do this too!
But this campaign is larger than just this. The reason we are focused on these companies is that they judge, profile, categorise, and exploit your data, from the shadows. It is fundamentally problematic that there are companies that you are unable to effectively challenge that shape major milestones in your lives, from buying a home, to growing a family, and more. We must ensure that we have spaces in which we are free from being tracked and judged.
The more people show these companies that we will no longer stand their exploitation of our data, the more they will have to listen.
Step 1: Click on the links below to use a pre-written data deletion request email or copy the text manually.
Please note that Oracle requires the use of a form, which is here. Make sure to choose "Other Privacy Inquiry" in the dropdown menu, and paste in the text on this page into the form.
Step 2: Read our What to Expect and FAQ.
Step 3: Get these companies' attention on social media!
If you're based outside of the UK and are interested in replicating this project in your own country, please get in touch.