What Companies Do

AdTech - short for advertisement technology - is a catch-all term that describes tools and services that connect advertisers with target audiences and publishers. It’s a multi-billion-dollar industry that is facing investigations by Data Protection Authorities globally and complaints by
Effective competition is necessary for privacy and innovation. Increasingly the digital economy is characterised by a few companies in dominant positions. These companies are able to impose terms and conditions that exploit our data and violate our freedoms.
Financial institutions handle huge amounts of important information about their customers, and they are increasingly being required to collect information that far exceeds their legitimate purposes in order to assist governments and companies to build profiles.
Changes in the financial sector provides opportunities to develop privacy-protecting instruments; unfortunately, the efforts of the industry are not very often put in this direction.
In its rush to connect everything, industry increases insecurity and generates more data beyond people's control.
Location and Geographic Surveillance Tech
Your personal data could be used to target you with information and adverts to an unprecedented degree of personalisation.
Governments are collaborating with private companies, often with very little transparency. Here is why PI is concerned about surveillance outsourcing and other forms of public-private partnerships, and why together we must urgently expose them.
Cities full of sensors that monitor peoples' activities, generating intelligence for use by companies and governments.
You might think you own your phone - but there is data on there you can't access, you can't delete, and possibly is being silently leaked to companies you've never heard of.
Remote and gig economy workers are facing unprecedented surveillance from their employers. Under the guise of productivity, employers are deploying dehumanising surveillance that can track every movement a worker makes. PI believes workers should not have to choose between being surveilled at work