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Content type: Long Read
INTRODUCTION
In recent years, major tech platforms have been rapidly evolving their business models. Despite their dominance in various markets, tech giants like Google and Meta are venturing into new territories to expand their user base. One of the most striking ventures has been their foray into the "connectivity market" through substantial, and occasionally unsuccessful, investments in network infrastructure.
Many tech companies are investing resources into network infrastructure, either…
Content type: Video
Since we recorded this podcast there has been an update on the Microsoft Activision mergerLinksPI competition page (our "very influential work")More about Dr MantzariEcosystems and competition law in theory and practice - a research paper about ecosystemsPower Imbalances in Online Marketplaces: At the Crossroads of Competition Law and Regulation - one of Dr Deni's papers looking at peconomic dependence in online marketplacesGoogle Android European court case on abuse of dominance and more info…
Content type: Advocacy
Background
In August 2022, Amazon announced that they had entered into a definitive merger agreement to acquire iRobot, a company that specialises in designing and building consumer robots. The transaction was formally notified to the European Commission on 1 June 2023, while the UK Competition and Markets Authority (CMA) has already launched an investigation into the transaction since April 2023.
We believe that this acquisition is likely to significantly impede effective competition in and…
Content type: Long Read
Now more than ever with a global pandemic happening, our lives are being shaped by our interaction with the digital world. Work meetings on Zoom followed by Skype with family before a quick run with your favourite running app and a Google search for your next meal: technologies and services offer us a lot and greatly improve our daily lives. But what's the real cost of these tools we rely on so much?
A lot of these companies, especially those offering free services, collect data about you. It…
Content type: News & Analysis
In the US, the Federal Trade Commission and various states attorneys general have opened investigations against alleged anti-competitive practices of Facebook and Google, while demands for stronger regulation both in anti-trust and privacy laws are growing. The EU has unveiled its twin proposed legislation, the Digital Services Act and the Digital Markets Act, aimed at increasing the responsibilities of big platforms and seeking to address the power imbalance they have over other businesses and…
Content type: News & Analysis
Today, the European Commission has concluded its Phase II in-depth review of the proposed acquisition of the health and fitness tracker Fitbit by Google, deciding that the merger can go through. While we welcome the commitments put forward by Google to mitigate some risks of compromising individuals' rights and competition, PI considers the effects of this merger will further strengthen Google's capacity to exploit our data.
On 15 June 2020, Google formally notified the European Commission of…
Content type: Long Read
An edited version of this article was originally published on the EDRi website in September 2020.
Introduction
Monopolies, mergers and acquisitions, anti-trust laws. These may seem like tangential or irrelevant issues for privacy and digital rights organisations. But having run our first public petition opposing a big tech merger, we wanted to set out why we think this is an important frontier for people's rights across Europe and indeed across the world.
In June, Google notified the…
Content type: Explainer
The lead author of this piece is Elettra Bietti, a doctoral student at Harvard Law School and volunteer for Privacy International
Network effects
Social media companies and other digital business models are driven by so-called network effects. A network effect (also called a network externality) is a service’s propensity to improve functionally as the number of people using it and the amount of data collected through it increases. For example, as the number of Facebook users increases, Facebook…
Content type: News & Analysis
No doubt this is turning out to be a summer full of news about internet companies' digital dominance.
In June, Google notified the European Commission of its plan to acquire Fitbit - a plan that we immediately identified would raise grave concerns for our well-being as consumers.
Today the European Commission has made its decision. And it's good news.
The European regulator has decided to undertake a detailed 'Phase 2' investigation, rather than just green light Google's plans, voicing also the…
Content type: Advocacy
Introduction
In February 2020, the Australian Competition and Consumer Commission (ACCC) commenced an investigation into the proposed acquisition of Fitbit by Google, which was originally announced in November 2019.
In March 2020, we made a submission to the ACCC, arguing that the acquisition would very likely have onerous implications for both consumers and markets. We asked the Australian regulator to apply strict scrutiny and not let hisory once again repeat itself. We concluded that the…
Content type: Long Read
Monday, 16 June 2025
It’s 7:33 am. Lila’s GoogBit watch vibrates. “You got 6 hours and 57 minutes of sleep last night, including 2 hours and 12 minutes of deep sleep”, the watch reads. “In total, you tossed and turned for 15 minutes only”. Taking into account Lila’s online browsing activity, her sleep pattern, the recent disruptions in some of her other biorhythms, as well as her daily schedule, GoogBit watch has calculated the very best minute to wake her up.
Content type: Call to Action
Google wants to know everything about you.
It already holds a massive trove of data about you, but by announcing its plans to acquire the health and fitness tracker company Fitbit, it now clearly wants to get its hands on your health too. We don’t think any company should be allowed to accumulate this much intimate information about you. This is why we’re trying to stop its merger with Fitbit.
Google and Fitbit need the European Commission’s approval before they can merge. The merger would…
Content type: News & Analysis
This week, we read that a former Apple contractor who blew the whistle on the company’s programme to listen to users’ Siri recordings has decided to go public, in protest at the lack of action taken as a result of the July 2019 disclosures. The news adds to a series of revelations that have been reported over the past months.
While the issue raises serious questions regarding the compatibility of such practices with data protection laws, at the same time, it highlights a wider problem that…
Content type: Long Read
Photo by Cade Roberts on Unsplash
For those of you who don't spend the most productive part of your day scanning the news for developments about data and competition, here's what has been going on in the UK since summer 2019.
Basically, the UK competition authority started an investigation into online platforms and digital advertising last summer, and issued their preliminary findings in December 2019, concluding that Facebook and Google are very powerful in the search engine and social media…
Content type: Advocacy
For a long but fun analysis of the current competition and data state of play in the UK, click here.
Background
PI broadly welcomes the CMA’s interim findings, many of which correspond with issues of longstanding concern to PI and with the points raised in our response to the CMA’s Statement of Scope.
This includes the indication that Google and Facebook have a dominant or strategic position in major elements of the digital advertising market which can -at least, partially- be attributed to the…
Content type: Advocacy
Background
In February 2020, the Australian Competition and Consumer Commission (ACCC) commenced an investigation into the proposed acquisition of Fitbit by Google, which was originally announced in November 2019.
Google, whose parent company, Alphabet, in 2018, generated 85% of its $136.22 billion in revenue from delivering targeted advertisements, has a past of competition law infringements in the European Union. Fitbit is a company that produces and sells health tracking technologies and…
Content type: Long Read
Following a series of FOI requests from Privacy International and other organisations, the Department of Health and Social Care has now released its contract with Amazon, regarding the use of NHS content by Alexa, Amazon’s virtual assistant. The content of the contract is to a big extent redacted, and we contest the Department of Health’s take on the notion of public interest.
Remember when in July this year the UK government announced a partnership with Amazon so that people would now…
Content type: News & Analysis
Yesterday, we found out that Google has been reported to collect health data records as part of a project it has named “Project Nightingale”. In a partnership with Ascension, Google has purportedly been amassing data for about a year on patients in 21 US states in the form of lab results, doctor diagnoses and hospitalization records, among other categories, which amount to a complete health history, including patient names and dates of birth.
This comes just days after the news of Google'…
Content type: News & Analysis
Even if we are not Fitbit users, we all need to stop and think about the implications of this merger. There is a reason that our health data is subject to higher levels of protection - its intimate, reveals vast amounts about our everyday lives, and the potential consequences if exploited can be devastating. Google should be keeping its hands off our health data.
Sign our letter to the European Commission, asking them to block the Google/Fitbit merger.
Let's tell Google, 'NOT ON OUR WATCH!'
Content type: Long Read
CEOs of the big tech companies have all recently discovered the value of privacy. On Tuesday, 30 April 2019, Mark Zuckerberg, announced his future plans to make Facebook a "privacy-focused social platform". This was followed by Google's Sundar Pichai demand that “privacy must be equally available to everyone in the world.” Meanwhile, Twitter's Jack Dorsey, has described the General Data Protection Regulation (GDPR) as "net-positive", while Apple had already positioned itself as the champion of…
Content type: News & Analysis
Image: Anatomy of an AI system: a map of the many processes — extracting material resources, data, and human labor — that make an Amazon Echo work. Credit: Kate Crawford and Vladan Joler
With over 6.3 million Amazon Echo devices worldwide, there is a good chance these constantly active devices will record criminal behavior.
Bloomberg, who recently reported on yet another creepy feature, that Amazon workers are listening to what you tell Alexa, were told by workers…
Content type: News & Analysis
We found this image here.
Today, a panel of competition experts, headed by Professor Jason Furman, the former chief economic adviser of in the Obama administration, confirmed that tech giants, like Facebook, Amazon, Google, Apple and Microsoft, do not face enough competition.
Significantly, the report finds that control over personal data by tech giants is one of the main causes preventing competition and ultimately innovation.
Privacy International's research has shown clear examples of…
Content type: News & Analysis
Privacy International welcomes the focus on data and privacy contained in the final report by the UK House of Commons Digital, Culture, Media and Sport Committee (DCMS) on Disinformation and ‘fake news’. Beyond our control, companies and political parties have banded together to exploit our data. This report establishes essential steps to remedying this downward spiral. An important part of the democratic process is freedom of expression and right to political participation, including the right…
Content type: News & Analysis
On 22 January 2019 Google updated its Terms of Service and Privacy Policy for Europe.
The message is quite reassuring:
“Nothing about your experience in Google services will change. And nothing is changing in terms of your privacy settings, the way your data is processed, nor the purposes of its processing”.
Then it says: “However, if you don’t want to accept these changes in our terms and Privacy Policy, you can choose to stop using the applicable services.”
Simple. If you don’t like it,…
Content type: Explainer
In the digital economy there is a trend towards corporate concentration. This is true for social media platforms, search engines, smart phone operating systems, digital entertainment, or online retailers. Meanwhile, the way in which market dominance is measured traditionally does not always capture the extent of their control: firstly, their products and services are often “free” and secondly, it’s often not clear in which “markets” and “sectors” these companies operate, since there is so much…